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The customer data layer
for the AI era.
As AI takes over customer conversations, Zefi keeps your company listening. It reconciles and structures every customer signal into one governed source of truth, ready for your teams and AI agents to act on.
From customer conversations to measurable impact.
Zefi is the AI-native layer that structures every ticket, review, survey and call, links it to your metrics, and routes each insight where it creates value: better experiences, consistent care, a stronger brand and smarter marketing. Customer feedback, finally a P&L lever.
See Zefi in action
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A member of our team will get in touch soon
"Post-purchase detractor recovery drove a 15% increase in repeat purchases."
"5-star reviews in Google results reduced our cost per click."
"VoC-based size chart corrections eliminated logistics returns."
Your feedback sources,
enriching each other automatically.
Structure the unstructured data. Bridge qual & quant and get the why behind your customers' interactions.
Stay ahead of your customers. Act proactively on their feedback thanks to a company-wide operating system.
Built for the teams that can’t afford to guess.
Quick to start, no persistent structure.
Misses your company context and is hard to keep updated.
You can't tell if a source is real or invented.
Numbers and text stay separate.
Can't act or close the loop with customers.
Can't draw on real, executed use cases.
Insights live in days, not quarters.
Discovered by us, controlled by you.
Every insight links to its source, always.
Every number comes with its why, from day one.
Insights routed, actions triggered, results measured.
Proven playbooks, no consulting bill.
Slow to value.
Rigid categories, hard to customise.
Dashboards without drill-through.
NPS without root cause.
Insight without action.
Every change comes with a bill.
3–18 months before the first signal is structured.
Stalls when the people who built it leave or move on.
Insights in a doc no one can verify.
Deferred indefinitely.
Someone still has to copy, paste and convince.
Needs data, AI and CX skills under one roof.
Insights live in days, not quarters.
Discovered by us, controlled by you.
Every insight links to its source, always.
Every number comes with its why, from day one.
Insights routed, actions triggered, results measured.
Proven playbooks, no consulting bill.
Quick to start, no persistent structure.
Misses your company context and is hard to keep updated.
You can't tell if a source is real or invented.
Numbers and text stay separate.
Can't act or close the loop with customers.
Can't draw on real, executed use cases.
Slow to value.
Rigid categories, hard to customise.
Dashboards without drill-through.
NPS without root cause.
Insight without action.
Every change comes with a bill.
3–18 months before the first signal is structured.
Stalls when the people who built it leave or move on.
Insights in a doc no one can verify.
Deferred indefinitely.
Someone still has to copy, paste and convince.
Needs data, AI and CX skills under one roof.
By the time you find out, it's already too late
For the builders who care about their customers.
CX Teams
VoC Teams
QA & Support Teams
Marketing &
CRM Teams
UX Research Teams
Product Teams
Our team of experts will be there to guide you
with the integrations of 100+ sources
We don't hand you a tool and a help doc. Our expert team designs your data pipeline logic with you, reconciling sources, selecting only the relevant signals, and building the taxonomy that makes your CX infrastructure truly yours. The result feels effortless. The work behind it isn't.
Google Drive
Mixpanel
Apple Store
Typeform
Jira
Zendesk
Slack
Hubspot
BigQuery
Delighted
Google Play Store
Salesforce
Intercom
Linear
Pendo
Google My Business
Freshdesk
Snowflake
TikTok
Shortcut
Gong
Chorus
Youtube
Amazon S3
Kustomer
Trustpilot
Amazon
Glyphic
Tiledesk
Shopify
Microsoft Dynamics
Klaviyo
Braze
Discourse
Close CRM
Salesloft
Can't see an integration you work with?
Request an integration
Peace of mind with enterprise data governance & security
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Frequently Asked Questions About Zefi AI Assistant & Zefi Features
Yes.
That’s one of Zefi’s core strengths.
Zefi works across all your connected data sources, such as:
- Surveys
- Support tickets
- NPS responses
- App reviews
- Social or community feedback
It unifies everything into a single layer, so you can structure your data, extract insights and ask questions from your entire customer voice. No silos.
When using Zefi AI assistant, you can get answers on the voice of your customers in a few seconds.
Responses are designed to be near real-time.
Most queries return in seconds, even when analyzing large volumes of feedback across multiple sources. This makes it easy to:
- Explore follow-up questions interactively
- Use Zefi in live meetings or reviews
- Quickly validate hypotheses without waiting on reports
You could build internally, but most teams underestimate the complexity.
Zefi is purpose-built for customer feedback analysis, which means you get:
- Pre-built pipelines for messy, unstructured CX data
- Taxonomy control and tagging tuned specifically for VoC, support quality, and sentiment analysis
- Fast time to value (days, not months)
- Continuous improvements without maintenance overhead
If customer insight is critical but not your core product, Zefi lets your team focus on acting on insights instead of building infrastructure. We are your CX infrastructure.
Yes.
Zefi is built for global teams.
We support feedback in more than 100 languages and can analyze them together in a unified way. This means you can:
- Aggregate insights across regions
- Identify trends regardless of language
- Ask questions in one language and get answers based on all your data
No need to manually translate or segment your datasets.
Accuracy is critical when working with customer data.
Zefi minimizes hallucinations by grounding every answer in your actual data. The AI doesn’t “guess”, it retrieves and analyzes real customer feedback before generating a response.
We also:
- Provide traceability, so you can drill down into the underlying feedback behind each answer
- Continuously evaluate and improve accuracy on real-world CX use cases
- Apply safeguards to avoid unsupported or low-confidence claims
The result is answers you can trust and verify when needed.
Zefi’s AI Assistant is your always-on analyst for customer feedback.
Instead of manually digging through surveys, support tickets, or reviews, you can simply ask questions in plain language. For example:
- “What are the main complaints about onboarding?”
- “Why are customers churning this quarter?”
- “Summarize negative feedback about our latest release”
- “Are support agents improving over time?”
The Assistant understands context across all your data sources and gives you clear, actionable answers in seconds, no SQL required.
Yes, we have a set of more than 100 native integrations and you can connect all your tools in just a few clicks. The onboarding is quick and the Zefi Customer Success team will take care of all of it. In a couple of days you'll have all your customer interactions centralized into Zefi. You can see a list of the main integrations directly from here.
Zefi helps for the most CX, Voice of Customer, QA teams but our objective is to help your entire company create a customer-centric culture. For this reason, customer support, marketing, and product teams generally use Zefi as well to find user feedback to back their convictions quickly.
Feel free to take a look at how Zefi can help:
Zefi helps CX teams collect and consolidate their data and build custom taxonomies using large language models to automate tagging. Customer Experience, Voice of Customer and QA teams use Zefi to surface answers to the most pressing customer questions, identify the most critical pain points to solve, and validate what customers care about the most.
We recommend that teams have at least 1.000 combined feedback records from all sources (support tickets, social, communities, etc.) monthly.
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Zefi has received an investment financed with resources from Italy’s National Recovery and Resilience Plan (PNRR – Mission 4, Component 2, Investment 3.2 “Funding of start-ups”) through the Digital Transition Fund, managed by CDP Venture Capital SGR. The investment supports Zefi’s innovation in the digitalisation of companies, helping businesses adopt AI to understand and act on customer feedback.