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Product-Led Growth Guide

2023 - What is PLG and how to implement it

It is not just the most trending arguments among PMs, it's a way to make your company survive and succeed.

But why is PLG so great?

Product-led-growth keeps customer acquisition costs low and reduces sales and marketing spending, while improving retention. It's the best way to make your company successful and when hypergrowth it's not an option but mandatory, PLG is basically the best way to achieve it.

We crafted a complete guide on PLG that you can download and study.
Here're a few of the insights you will find inside it:

• What is PLG
• The AARRR funnel
• How Notion implements Product-led-growth
• Why you should implement Product-led-growth
• Why you shouldn't implement Product-led-growth
• What are growth loops
• Mastering growth loops
• What is Product-led-sales
• How to successfully implement product-led-sales
• What are the differences between free trial and freemium
• Freemium strategies
• What is Reverse trial and why you should consider it
• Network effects

Start today implementing product-led-growth inside your business, and build a product that is capable of acquiring, activating, retaining and monetizing your users.

Reduce your acquisition costs and build something people really want. Get now the last PLG guide in 2023, made with love by the Zefi.ai team.

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